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Home
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Working Papers
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The Role of Temporary Involvement with Appellation of Origin in the Purchase of Wine

Working Paper No. 96

Published: 2011
Category:
Business

The Role of Temporary Involvement with Appellation of Origin in the Purchase of Wine

Carmen Rodríguez-Santos & Klaus Grunert
Full Text PDF
Abstract
Studying the involvement variable is key to explaining consumer behaviour. The aim of the current research is to analyse the effect that the individual’s temporary involvement with the appellation of origin has on the process of the decision to purchase agro-food products. It is proposed and confirmed a measurement of the consumer’s temporary involvement by three properties defining its cognitive base: number of associated values, centrality of these values and intensity of the relation. To examine the influence of the temporary involvement, we consider the cognitive, affective and behavioural responses that make up the decision process. Here, the analysis focuses on the product category of wine.

Submission

Please send your papers as PDF files to the editor, Victor Ginsburgh, at vginsbur@ulb.ac.be
Papers will be quickly reviewed, prior to potential posting on the website. Decision will be to post or not, possibly with short comments, but without referee reports. The decision will be based primarily on the suitability of the paper’s topic to the aims of the Association.
Such decisions are independent of publication decisions for the Journal of Wine Economics.

Working Paper publication requires that at least one author
is a regular member of AAWE.

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