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Working Papers
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Our Saviors May Not Speak Spanish: Changing Markets and Strategies in Argentina’s Wine Revolution, 1990-2008

Working Paper No. 21

Published: 2008
Category:
Unkategorized

Our Saviors May Not Speak Spanish: Changing Markets and Strategies in Argentina’s Wine Revolution, 1990-2008

Steve Stein
Full Text PDF
Abstract
We have a coherent and combative position...transform an activity dedicated to making massive and undifferentiated products, to products high in quality able to be differentiated by the market.
Centro de Bodegueros de Mendoza, “El valor de la coherencia,” Bodegas y terruños, # 1 (March 1999), 44.

The rise of exports starting in the second half of the 1990s was perhaps the most transcendental phenomenon of the local wine industry, not only because it reflected the enormous potential of a greater insertion of domestic production internationally, but also because of its repercussions for wine production as well as for the marketing of Argentine wine and consequently for wine business strategies.
Daniel Aspiazu and Eduardo Basualdo, Estudios sectorales. Componente: Industria vítivinícola. Buenos Aires: CEPAL-ONU, 2003, 15.

Argentina emerges. Argentina’s wine industry is experiencing astonishing growth, both in production and international acceptance....And if you taste a rich Argentinean Malbec, all this makes perfect sense.
Adam Strum, “Top 10 Wine Stories of 2006,” The Wine Enthusiast, XX:1 (January 31, 2006), 10.

I know that 50 percent of spending on marketing is wasted. The problem is, I don’t know which 50 percent. Old marketing dictum.

Submission

Please send your papers as PDF files to the editor, Victor Ginsburgh, at vginsbur@ulb.ac.be
Papers will be quickly reviewed, prior to potential posting on the website. Decision will be to post or not, possibly with short comments, but without referee reports. The decision will be based primarily on the suitability of the paper’s topic to the aims of the Association.
Such decisions are independent of publication decisions for the Journal of Wine Economics.

Working Paper publication requires that at least one author
is a regular member of AAWE.

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