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Home
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Working Papers
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Old World and New World Sparkling Wines: Consumer Decisions and Insights for Retailers

Working Paper No. 256

Published: 2020
Category:
Economics

Old World and New World Sparkling Wines: Consumer Decisions and Insights for Retailers

Aaron Adalja, Florine Livat, Bradley Rickard & Alex Susskind
Full Text PDF
Abstract
The objective of this research is to examine consumer demand for sparkling wines.
We developed a lab experiment to collect data on consumers’ willingness to pay (WTP) for selected wines from France, Spain, and the United States (Finger Lakes) under different information treatments. Our results suggest that expenditures and consumption frequency for all wines are most important to WTP, and notably that familiarity with sparkling wines was relatively important for the “local” U.S. wine among the consumers in our sample. We discuss the important implications of our findings for managers of small U.S. wineries building their reputations and for restaurants and other food service outlets interested in attracting a broader consumer base.

Submission

Please send your papers as PDF files to the editor, Victor Ginsburgh, at vginsbur@ulb.ac.be
Papers will be quickly reviewed, prior to potential posting on the website. Decision will be to post or not, possibly with short comments, but without referee reports. The decision will be based primarily on the suitability of the paper’s topic to the aims of the Association.
Such decisions are independent of publication decisions for the Journal of Wine Economics.

Working Paper publication requires that at least one author
is a regular member of AAWE.

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