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Home
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Working Papers
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Innovation in Wine SMES: The Portuguese Douro Boys

Working Paper No. 84

Published: 2011
Category:
Business

Innovation in Wine SMES: The Portuguese Douro Boys

Dorli Muhr & João Rebelo
Full Text PDF
Abstract
Globalization is challenging the very core of organizations and firms’ strategies in the traditional European wine regions characterized by a terroir orientation, whose context shows that their wine small and medium enterprises (SME), are probably unwilling and unable to produce large and low-cost, standardised quantities of wine, with the sales supported by heavy marketing campaigns. The main aim of this paper is to present a business strategy that can be adopted for wine SME located in regions with high production costs and where tradition and terroir are relevant factors, to be introduced in the decision process. To achieve this goal, it is presented the case of five small wine producer-bottlers, located in the Portuguese conservative Douro Demarcated Region (DDR), that are developing an innovative approach through the adoption of an informal horizontal network nominated Douro Boys. The analysis conducted in this work allows us to conclude that we are in the presence of a very simple and informal structure of prospectors, with a high culture of innovation, searching niches in international wine markets.

Submission

Please send your papers as PDF files to the editor, Victor Ginsburgh, at vginsbur@ulb.ac.be
Papers will be quickly reviewed, prior to potential posting on the website. Decision will be to post or not, possibly with short comments, but without referee reports. The decision will be based primarily on the suitability of the paper’s topic to the aims of the Association.
Such decisions are independent of publication decisions for the Journal of Wine Economics.

Working Paper publication requires that at least one author
is a regular member of AAWE.

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