Covid-19 has only been officially declared a pandemic since March 11, but its effects on the economy are already dramatic. For some industries, such as the travel & leisure industry, the current crisis is likely to become the most severe since the Great Depression. In this article, we investigate the impact of Covid-19 on the fine wine market (the upper segment of the wine market). The market for fine wine is dominated by France, with Bordeaux and Burgundy accounting for close to 50% and 20% respectively of the trading activity in 2019 (Liv-ex.com, 2019). Other major players include Italy, Spain, Germany, the U.S. (for production and consumption) and China (mostly for consumption). Buyers typically include fine-dining venues – whose revenues are currently down to zero; as well as consumers, collectors and investors – whose purchasing power suffers from the economic and financial turmoil. Given the context, it appears obvious that the fine wine market will experience negative effects due to the pandemic.