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JWE-Articles
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Journal of Wine Economics Volume 17 | 2022 | No. 2
»
Tracking the wines of the Judgment of Paris over time: The case of Stag’s Leap Wine Cellars’ Cabernet Sauvignon

Tracking the wines of the Judgment of Paris over time: The case of Stag’s Leap Wine Cellars’ Cabernet Sauvignon

Olivier Gergaud, Victor Ginsburgh and Juan D. Moreno-Ternero
JEL Clasification: C18; L15; L66
Pages: 159–166
Abstract

The outcome of the famous 1976 Judgment of Paris, a blind wine tasting of ten wines by nine French judges, brought American wines to the forefront of the wine business. A Californian wine, the 1973 Stag’s Leap Wine Cellars S.L.V. Cabernet Sauvignon, was declared the winner, surpassing four highly prized French wines (Château Mouton- Rothschild 1970, Château Montrose 1970, Château Haut-Brion 1970, and Château Léoville Las Cases 1971). We collect ratings from experts for (almost) all vintages of the same ten wines over the years 1968–2021 and find that the Stag’s Leap Cabernet Sauvignon is far from being first. We conclude that either the 1973 vintage was overrated by the experts who tasted it in 1976, or 1973 was merely an outlier in this winery.

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