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Home
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JWE-Articles
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Journal of Wine Economics Volume 7 | 2012 | No. 1
»
Grapevines of Innovation: Ozone as a Cleaning Agent in the California Wine Industry

Grapevines of Innovation: Ozone as a Cleaning Agent in the California Wine Industry

Calanit Bar-Am, Jim Lapsley, Rolf A.E. Mueller & Daniel A. Sumner
JEL Clasification: Q1, Q16, O33
Pages: 108-125
Abstract

This article examines the diffusion of technological innovation within the California wine industry by studying the adoption of ozone-cleaning technology. The paper compares ozone with other sanitizing systems and reviews current perspectives on innovation diffusion and adoption before describing and analyzing the results of a 2007 industry survey completed by 128 California wineries. We find that the decision to adopt ozone-cleaning technology was correlated with its economic advantages but not with either demographics of decision makers or variables indicative of a winery’s ability to absorb new information.

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