The 18th Annual Conference of the American Association of Wine Economists will be held in Perth, Australia, July 8 – 13, 2026 hosted by The University of Western Australia
Perth 2026 Scientific Program
| Date & Time | Authors & Affiliations | Agenda Highlights | Abstracts | PPT/PDF |
|---|---|---|---|---|
| WEDNESDAY JULY 8 | ||||
16:30 – 20:00| UWA Business School | Business School Foyer
| | ||
| 8716 Hackett Dr, Crawley WA 6009 (Hackett Entry 4) Purple CAT Stop: Hackett Dr UWA Business School | ||||
| Registration, Welcome Drinks, Woodfired Pizzas (Service 3 Hours) | ||||
| THURSDAY JULY 9 | ||||
| 8:45 | UWA Business School Business School | |||
| 8716 Hackett Dr, Crawley WA 6009 (Hackett Entry 4) Purple CAT Stop: Hackett Dr UWA Business School REGISTRATION & COFFEE UWA Business School Foyer | ||||
| 9:00 – 10.30 | PLENARY SESSION 1 | |||
| Stan Perron AC Lecture Theatre (Room G89) | ||||
| Karl Storchmann New York University Executive Director AAWE | Welcome and Introduction | |||
| James Fogarty University of Western Australia | Welcome on Behalf of the Local Organizing Committee | |||
| 9:10 – 10:05 | Chair: Karl Storchmann New York University and AAWE | AAWE-Ashenfelter Scholarships | ||
| Liam Elbourne (University of Oxford, UK) | On the Measurement of a Negative Supply Shock in Cool-Climate Viticulture | |||
| Gertjan Verdickt (University of Auckland, New Zealand) | Climate Extrapolation and Relative Asset Prices: Evidence from Bordeaux Premier Cru Auctions | |||
| Nils Hossli (University of Zurich, Switzerland) | Fine Wine and Popular Media: Evidence from Kami no Shizuku (The Drops of God) | |||
| 10:05 – 10:30 | Tom Wisdom Managing Director Plantagenet Wines | Great Southern Wine Region | ||
| 10:30 – 11:00 | COFFEE BREAK UWA Business School Student Lounge | |||
| 11:00 – 13:00 | PLENARY SESSION 2 Stan Perron AC Lecture Theatre (Room G89) | |||
| Orley Ashemfelter Princeton University and AAWE President | Keynote Address Fundamentals of Wine Quality and Their Sensory Perception | |||
| A Tribute to John Gladstones | ||||
| Kadambot Siddique, AM, Hackett Professor of Agriculture Chair and Director, Institute of Agriculture (University of Western Australia) | Introductions | |||
| Professor Wallace Cowling Institute of Agriculture (University of Western Australia) | Contributions to Agriculture | |||
| Dr Yasmeen Jansen (MBBS FRANZCP MW) | Contributions to Wine | |||
| 13:00 – 14:30 | LUNCH & TASTINGS UWA Business School Foyer | |||
| 14:30 – 15:45 | Chair: Kym Anderson, Adelaide University | Session #1A: Wine Trade, Tariffs & International Markets Stan Perron AC Lecture Theatre (Room G89) | ||
| Orley Ashenfelter (Princeton University), Ziao Wang, Karl Storchmann (New York University) | Tariffs, Threats, and Retaliation: Evidence from U.S. Wine Exports to Canada | |||
| Chuen Yin Christopher Hui (University of Western Australia) | Lingering Export Effects of Trade Disputes: Insights from Australian Agricultural Exports | |||
| German Puga, Kym Anderson (University of Western Australia) | The Winegrapes of the World’s Wine Regions: What Explains Recent Changes? | |||
| Yu Hui Wang (Department of Agribusiness Management, National Pingtung University of Science and Technology) | Evaluating Japan’s Alcoholic Beverage Export Promotion Policies Using Demand Elasticities in the U.S. and China | |||
| Artur Mazur (Kielce University of Technology, Poland) | Geographical Indications in an Emerging Wine Market: Institutional Mechanisms of Quality Signaling, Collective Reputation, and Price Acceptance | |||
| 14:30 – 15:45 | Chair: Jeffrey Bodington, Bodington Company | Session #1B: Consumer Behavior & Marketing Michael Chaney AO Case Study (Room G42) | ||
| Thi Kieu Oanh Nguyen, James Fogarty, Michael Burton, Amin Mugera, German Puga (The University of Western Australia) | Preferences for Customer Relationship Management Features Among Gen Y and Gen Z Wine Consumers in Western Australia | PPT | ||
| Damien Wilson (Wine Business Institute, Sonoma State University), Rich Campbell, Michael Visser (Sonoma State University), Kirk Aiken (CSU Chico) | What Sport Can Teach Wine from Divergent Trendlines in the Digital Era | PPT | ||
| Robin Goldstein (University of California, Davis), Capucine Dentraygues (Geisenheim University) | The Price of Rebellion: Punk Aesthetics, Transgressive Label Design, and Premium Positioning in Craft Beverage Markets | |||
| Jeffrey Bodington (Bodington Co.), Denton Marks (University of Wisconsin - Whitewater), Ben Christiansen (Waterford Wine & Spirits) | Ratings, Note Length, and “Expert” Popularity | |||
| Damien Wilson, InHaeng Jung (Wine Business Institute, Sonoma State University), Gurman Gil (School of Computer Science, Sonoma State University), Elizabeth Stanny (School of Business, Sonoma State University) | Predictive Modeling: Using Sales Records to Predict Aggregate Purchasing Patterns | |||
| 14:30 – 15:45 | Chair: Robin M. Back, University of Central Florida | Session #1C: AI, Technology & Digital Innovation Sir Rod Eddington Case Study (Room 142) | ||
| Johye Hwang, Wanyan Cheng, Sohyun Ahn (Smart Tourism Education Platform, Kyung Hee University) | The Role of AI in Wine Business: From Farm to Table | |||
| Sarah Quintanar (University of North Texas) | Using Machine Learning to Track Texas Wine Production Metrics | PPT | ||
| Qian Janice Wang MW, Xingyue Wen (University of Copenhagen) | Crafting Cultural Appeal: How Culturally Adapted Sensory Description Shape Acceptance of Huangjiu (Chinese Yellow Wine) and French Wine in Culturally Distant Markets | |||
| Shang-Ho Yang (National Chung Hsing University), Shuay-Tsyr Ho (National Taiwan University) | How Do Crowdsourcing Platforms Reshape Wine Purchase Decisions? Evidence from Taiwanese Consumers | |||
| Robin M. Back, Asli D. A. Tasci (University of Central Florida) | Rooted in the South: Unlocking Florida’s Muscadine Culture and Heritage to Create an Authentic Wine Identity | |||
| 15:45 – 16:15 | COFFEE BREAK UWA Business School Student Lounge | |||
| 16:15 – 17:45 | Chair: Emiliano Villanueva, Eastern Connecticut State University | Session #2A: Climate Change, Viticulture & Yields Michael Chaney AO Case Study (Room G42) | ||
| James Fogarty, Derby Voon (University of Western Australia) | The Short-Run and Long-Run Impact of COVID-19 on Global Alcohol Sales | PPT | ||
| Sazia Ahmed, Dr. Frank Scrimgeour (University of Waikato) | Climate Variability, Grape Yields, and Export Performance: Evidence from New Zealand | |||
| Robert Leamon (Hale SWx, Inc. / Lynker Space) | The Solar Cycle, El Niño, and Brix | |||
| Amod Sugiyama, James A. Sterns (Oregon State University) | The Economic Impacts of Wildfires on Oregon Wineries | |||
| Emiliano Villanueva (Eastern Connecticut State University), Mohammad N. Elahee (Quinnipiac University) | The Emerging Connecticut Wine Region: The Impact of Climate Change on Wine Production and Tourism | |||
| Alastair Reed (Melbourne Polytechnic), W. James Hardie (Ecovinia International) | The Value-to-Irrigation Index: A Spectral Analysis of Regional Irrigation Water Input Versus Economic Return to Australian Viniculture. | PPT | ||
| 16:15 – 17:45 | Chair: Neal Hulkower, McMinnville, Oregon | Session #2B: Wine Prices, Quality Signals & Hedonic Models Sir Rod Eddington Case Study (Room 142) | ||
| Julian Alston (UC Davis), Sarah Whitnall (UWA) | Splendide Mendax Redux: Is Pinot Noir Different? | |||
| Sarah Whitnall (University of Western Australia), Julian M. Alston (University of California, Davis) | Tax Thresholds and Systematic Distortions in Reported Alcohol Content on Wine Labels | |||
| Marcel Tyrell, Maximilian Gill (Witten/Herdecke University), Amir Rahimi (Stockholm School of Economics) | Decoding Quality Classifications: The Role of Terroir, Labor and Reputation in German Fine Wine Pricing | |||
| Jae Hyoung Kim (Imperial College) | Product Differentiation, Cash Cows, and Entry Goods: Evidence from Bordeaux Second Wines (AAWE-Ashenfelter Scholarship) | |||
| Neal Hulkower (Independent Researcher) | A Quality Price Ratio Comparison of Willamette Valley Sparkling Wine and Grower Champagne | |||
| Paul Merton (Independent Researcher) | Inflation of the Bubbles: Tiered Champagne Posted-Price Dynamics vs. CPI-U, 2012–2026 | PPT | ||
| 18:00 – 21.45 | DINNER Forrest Hall 21 Hackett Dr, Crawley WA 6009 Outback BBQ dinner | |||
| FRIDAY JULY 10 | ||||
| 9:15 – 9:45 | UWA Business School Business School | |||
| 8716 Hackett Dr, Crawley WA 6009 (Hackett Entry 4) Purple CAT Stop: Hackett Dr UWA Business School | ||||
| REGISTRATION UWA Business School Foyer | ||||
| Chair: Philippe Masset, Ecole hôtelière de Lausanne | Session #3A: Fine Wine Investment & Financial Markets Michael Chaney AO Case Study (Room G42) | |||
| Mesias Alfeus (Stellenbosch University), Robert Faff (Corvinus University of Budapest) | Benchmarking Emerging-Market Fine-Wine Indices against the Liv-ex 100: Risk, Dependence, and Portfolio Value | |||
| Philippe Masset (Ecole hôtelière de Lausanne), Gertjan Verdickt (University of Auckland) | The Term Structure of Expected Returns and Ex-Post Performance: Evidence from the Fine Wine Market | |||
| Pilar Jano (Universidad Técnica Federico Santa María, Valparaíso, Chile), Gustavo Ferro (Universidad del CEMA (UCEMA) and CONICET, Buenos Aires, Argentina), Carlos Romero (IIEP-CONICET Universidad de Buenos Aires (UBA), Buenos Aires, Argentina), Nicolás Depetris-Chauvin (HES-SO, Haute Ecole de Gestion de Genève, Switzerland) | Wine Efficiency and Product Differentiation | |||
| Jochen Heussner (Justus Liebig University Giessen), Jon Hanf (Geisenheim University) | Governance, Motivation, and Quality Orientation in the Italian Wine Sector: Rethinking How Ownership Shapes Perceived Excellence | |||
| Antoine Pinede, Riccardo Saracino, Jan Erik Meidell, Nicolas Depetris-Chauvin (Haute Ecole de Gestion de Genève, HES-SO) | Swimming in a Glass of Wine: The Big-Fish Little-Pond Effect in Wineries’ Competitive Assessment | |||
| Roja Sonikar, Karl Storchmann (New York University) | Gentrification, Retail Employment, Prices, and Selection: Evidence from New York City Wine Stores | |||
| 9:45 – 11:15 | Chair: Guenter Schamel, Free University of Bozen-Bolzano | Session #3B: Sustainability, Green Practices & Policy Sir Rod Eddington Case Study (Room 142) | ||
| Guenter Schamel, Stefan Schubert (Free University of Bozen-Bolzano) | Sustainability, Reputation Building, and Dynamic Policy Incentives for Wine Production | |||
| Shana Flores (Federal Institute of Rio Grande do Sul IFRS), Ana Paula Matei (Federal University of Santa Catarina UFSC), Thompsson Benhur Didone (Technical Assistance and Rural Extension Company of Rio Grande do Sul Emater-RS) | Sustainability Maturity and Competitive Positioning in a Regional Wine Cluster | |||
| Shuay-Tsyr Ho (National Taiwan University), Huei-Ting Shih (E. Sun Bank) | Green Premium in Wine Markets: Household- and Store-Level Perspectives | |||
| Emiliano Villanueva (Eastern Connecticut State University), Maria Carmen Garcia Cortijo, Juan Sebastián Castillo-Valero (Universidad de Castilla-La Mancha, Albacete), Juan Ramón Ferrer Lorenzo (Universidad Politécnica de Madrid) | Sustainable Practices and Export Development in the Wine Industry: The Case of Argentine Wineries | |||
| Claudia Muschau (Federal College and Research Institute for Viticulture and Pomology Klosterneuburg) | Returnable Wine Bottles as a Systemic Decarbonisation Strategy. Empirical Evidence from Austria on Carbon Footprints, Packaging Hotspots, and Market Coordination (AAWE-Ashenfelter Scholarship) | |||
| Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta (University of Sannio) | Eliciting Willingness to Pay for Sustainable White Wine: An Experimental Auction Approach | |||
| 11:15 – 11:45 | COFFEE BREAK UWA Business School Student Lounge | |||
| 11:45 – 13:00 | PLENARY SESSION Stan Perron AC Lecture Theatre (Room G89) | |||
| Chair: Kym Anderson, Adelaide University, Australia | The Wine Crisis: Australia and the World-Past, Present, and Outlook | PPT | ||
| Andrew Caillard MW (The Australian Ark Foundation) | Can the Rear View Mirror Offer Clues About Australia's Wine Future? | |||
| Jules Perry (CEO Wine Searcher) | Consumer Trends For Australasia | |||
| Kym Anderson (Adelaide University) | Why the Current Global Wine Crisis? | |||
| 13:00 – 14:30 | LUNCH & TASTINGS UWA Business School Foyer | |||
| Chair: Cristina Connolly, University of Connecticut | Session #4A: Wine Tourism & Experiential Economy Michael Chaney AO Case Study (Room G42) | |||
| Robin M. Back, Asli D. A. Tasci (University of Central Florida) | From Production Site to Experiential Destination: Rethinking the ‘Winery’ in Contemporary Contexts | PPT | ||
| Nadia A. Streletskaya (Oregon State University), Giulia Gastaldello (Free University of Bozen-Bolzano), Luca Rossetto (Università di Padova) | Consumer Preferences for Winery Tasting Experience Design: Evidence from a Choice Experiment | |||
| InHaeng Jung (Sonoma State University), Tian Ye (Leeds Beckett University), Angie (Hong Kong Polytechnic University), Magalie Dubois (Burgundy School of Business) | How Culture Shapes Wine Tourism Experiences: Evidence from Traditional and Non-Traditional Wine Cultures | |||
| Cristina Connolly (University of Connecticut), Marcello Graziano (Binghamton University), Sandro Steinbach (North Dakota State University) | Measuring Agritourism Demand Using Mobility Data: Evidence from U.S. Wineries | |||
| Genevieve d'Ament, Tahmid Nayeem (Charles Sturt University), Damien Wilson (Wine Business Institute, Sonoma State University) | How Do You Make Your Tasting Room Memorable? It's All About the Staff | |||
| Manuel Esteban Flores Cabrales (Departamento de Gestión e Innovación Rural, Facultad de Ciencias Agronómicas, Universidad de Chile.) | International Tourism Dynamics and the Rise of Wine Tourism in Chile: Market Concentration, High‑Spending Visitors and Diversification in the Wine Industry | |||
| 14:30 – 16:00 | Chair: Jing Cao, Southern Methodist University | Session #4B: Sensory Science, Language & Wine Evaluation Sir Rod Eddington Case Study (Room 142) | ||
| Omer Gokcekus (Seton Hall University) | Gender Differences in Riesling Evaluation: Attention, Weighting, and Calibration in Blind Wine Reviews | |||
| Jing Cao, Anne Hulme, Ruiming Ma, Lois Ndungu (Southern Methodist University) | A Study of the Mechanisms Underlying Perceived Ideal Red Wine and Cheese Pairings | |||
| Melissa Van der Merwe, Trollip, Zandelie, Vink, Nick (Department of Agricultural Economics, Stellenbosch University), Brand, Jeanne (Department of Viticulture and Oenology, Stellenbosch University) | The Relevance of Wine and Food Pairing Principles in the South African Context | |||
| Qian Janice Wang MW (University of Copenhagen) | Communicating Acidity in Wine: Expert Descriptors and Temporal Acidity Perception in Riesling and Chenin Blanc | |||
| Allison Creed (The University of Melbourne), Aletta G. Dorst (Leiden University) | Preserving Value Across Languages: A Protocol for Wine Metaphor Transcreation in the Age of AI | |||
| Hirokazu Daigaku, Kenya Inoue (National Agriculture and Food Research Organization) | Does Organic Certification Add Value to Japanese Sake? -Price Premiums and Production Costs | |||
| 16:00 – 16:15 | COFFEE BREAK UWA Business School Student Lounge | |||
| 16:15 – 17:30 | Chair: Richard Volpe, Cal Poly, SLO | Session #5A: Wine Industry Structure, Innovation & History Michael Chaney AO Case Study (Room G42) | ||
| Christine Kraemer (Gesellschaft für Geschichte des Weines) | “The 'good oeconomy' with burgundy wine” Purchases of Burgundy Wine at German Princely Courts in the First Half of the Eighteenth Century: Württemberg as a Case Study | |||
| Nicolas Depetris Chauvin (HES-SO/HEG-Genève), David Priilaid (University of Cape Town) | Four Centuries of Innovation in the Global Wine Industry: A Darwinian Analysis of Creative Systems from 1600 to 2025 | |||
| Andrew Caillard (The Australian Ark Foundation) | The Storied History and Potential Value of Australia’s Pre-Phylloxera Vineyards. | |||
| Shana Flores, Ronaldo Serpa da Rosa, Leonardo Cury da Silva, Aline Paz Ferreira, Ana Clara Ferrari (Federal Institute of Rio Grande do Sul IFRS), Vinicius Piva (StartupLab Program and ClickLabs – IFRS) | StartupLab and the Wine Cluster: Anchor Industry Effects and Innovation Spillovers in Southern Brazil | |||
| Richard Volpe, Michael McCullough, Matthew Cole, Xiaowei Cai (Cal Poly, SLO) | Production Capacity, Mergers and Acquisitions, and the Changing Value of Craft Beer in the USA | |||
| Kimie Harada (Chuo University) | Winery Expansion under Grape Supply Constraints Amid Global Grape Surpluses | |||
| 16:15 – 17:30 | Chair: Antoine Pinède, HES-SO / HEG-Genève | Session #5B: Regional Wine Sectors & Geographic Indications Sir Rod Eddington Case Study (Room 142) | ||
| Capucine Dentraygues, Jon Hanf (Hochschule Geisenheim University) | Guided Biodiversity: How Consumers Legitimize Microbial Stewardship as Wine Innovation | |||
| Melissa Van der Merwe, Nick Vinck (Department of Agricultural Economics, Stellenbosch University) | Strategic Responses in the South African Wine Value Chain | |||
| Antoine Pinède, Nicolas Depetris-Chauvin (HES-SO / HEG-Genève), Benoît Bach, Andrea Trinidad-Vargas (HES-SO / Changins) | Strategic Alignment and Resource Gaps in the Swiss Wine Industry: Evidence from Indigenous Yeast Adoption | |||
| Kristina Mozgovaia (CERGE-EI, Charles University) | Climate Change, Consumer Habits, and Optimal Policy: Evidence from the Czech Wine Sector (AAWE-Ashenfelter Scholarship) | |||
| Yu Hui Wang, Wang, Shui-Hsien (Department of Agribusiness Management, National Pingtung University of Science and Technology) | Evaluation of Demand System for Beer in Taiwan Import Market | |||
| 17.35 – 17.55 | PLENARY SESSION Stan Perron AC Lecture Theatre (Room G89) | |||
| Closing Remarks and Preview of the 2027 AAWE Annual Conference by Jonas Müller (Technical University of Applied Sciences Würzburg-Schweinfurt, Germany) | ||||
| 18:00 – 21:45 | GALA DINNER The University Club Hackett Entrance, 1 Hackett Dr, Crawley WA 6009 | |||
| SATURDAY JULY 11 | Swan Valley Field Trip (Gala Lunch) | |||
| SUNDAY JULY 12 | Margaret River Field Trip Day 1 | |||
| SUNDAY JULY 13 | Margaret River Field Trip Day 2 | |||
| For more information about the tour to Margaret River and transportation options, please see pages 18 and 19 of the program booklet here: PDF You can also pick up a printed copy of the program at the reception desk. |
Conference Sponsors
Perth 2026
Meetings
Workshops
