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Home
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2023 Stellenbosch
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Stellenbosch 2023 Scientific Program

The 15th Annual Conference of the American Association of Wine Economists will be held in Stellenbosch, South Africa, June 28 – July 2, 2023 (Krystal Beach Hotel, Gordon’s Bay)

Stellenbosch 2023 Scientific Program

NameAgenda HighlightsAbstactsPPT/PDF (after the confernce)
JUNE 28, 2023
17:00-20:00REGISTRATION AND WELCOME CEREMONY
Krystal Beach Hotel

A Message from our Main Host
Mogale Sebopetsa
Head of Department, Western Cape Department of Agriculture South Africa
Wine sponsored by
Elsenburg Agricultural Training Institute, Stellenbosch University & Stellenbosch Wine Routes
JUNE 29, 2023
REGISTRATION
Foyer
Krystal Beach Hotel, Gordon’s Bay, South Africa
09:00 – 10:00
Aqua
PLENARY SESSION 1
Karl Storchmann
Executive Director AAWE, New York University, USA
Welcome and Introduction
Nick Vink
Stellenbosch University, South Africa
Welcome and Introduction
Rashad Cassim
South African Reserve Bank
Keynote Address
Rico Basson
CEO of SA Wine, the new overarching representative organization for the South African Wine Industry, South Africa
An Overview of the South African Wine Industry
10:00 – 10:30Coffee Break
10:30 – 11:30PLENARY SESSION 2
Wandile Sihlobo
Chief Economist of the Agricultural Business Chamber of South Africa (Agbiz)

Panel Discussion with Black Wine Producers
11:30 – 12:30
Aqua
Session #1A: Wine Tourism

Chair: Agustin V. Ruiz Vega, University of La Rioja, Spain
Asli D.A. Tasci, Robin M. Back, and Ady Milman (all University of Central Florida, USA)Significance of winery experienscape for residents and visitorsAbstract
Robin M. Back and Asli D.A. Tasci (both University of Central Florida, USA),
Kyle Maurice Woosnam (University of Georgia, USA, and University of Johannesburg, South Africa)
Resident support for wine tourism in FloridaAbstract
Agustín V. Ruiz Vega, Consuelo Riaño Gil (both University of La Rioja, Spain)Influence of dominance dimension of emotions in wine tourism: is it profitable for the wineries?Abstract
11:30 – 12:30
Marine
Session #1B: History
Chair: Jan Greyling, Stellenbosch University, South Africa
Michael Bonsall and Gavin Williams (both University of Oxford, UK)Wines, vines and slaves at the Cape in the 18th Century: an emergence of a wine economyAbstract
Rod Phillips
(Department of History, Carleton University, Canada)
The French revolution: A pivotal period in the history of French wineAbstract
Paul Nugent
(University of Edinburgh, UK)
Sour grapes and sweet harmony: Historicising collective action problems in the Cape wine industryAbstract
Jan Greyling and Johan Fourie
(both Stellenbosch University, South Africa), Francois Malan (Simonsig Wine Estate, South Africa)
Productivity gains in historical wine production: evidence from Stellenbosch, 1689-1839Abstract
12:30 – 14:00Lunch
14:00 – 15:00
Aqua
Session #2A: Consumer Choice 1
Chair: Jing Cao, Southern Methodist University, USA
I. Sam Saguy
(The Hebrew University of Jerusalem, Israel),
Eli Cohen
Ben-Gurion University of the Negev, Israel)
Challenges and opportunities in utilizing QR-codes for wine quality and marketingAbstract
Jonathan Steyn and David Priilaid
(both University of Cape Town, South Africa) Gert Human
(Stellenbosch University, South Africa)
Explaining consumer purchase predictors for South African old vineyard winesAbstract
Gabriele Scozzafava, Andrea Dominici, Fabio Boncinell, Valentina Canuti and Leonardo Casini
(all University of Firenze, Italy)
Bottled or boxed wine? Evidence from an experimental auction.Abstract
Jing Cao and Chenyu Yang
(both Southern Methodist University, USA)
An interpretable wine text analysis frameworkAbstract
14:00 – 15:00
Marine
Session #2B: Exports, Markets, and Prices
Chair: Kyrre Rickertsen, Norwegian University of Life Sciences, Norway
Jeremiás Máté Balogh
(Corvinus University Budapest, Hungary), Luigi Palumbo and Mengting Yu
(both University of Tuscia, Italy)
The determinants of Hungarian wine prices across foreign marketsAbstract
Emiliano Villanueva
(Eastern Connecticut State University, USA),
Nicolas Depetris Chauvin
(HES Genève Switzerland & UC Berkeley, USA)
Anatomy of exporting wineries in ArgentinaAbstract
Kyrre Rickertsen and Eivind Bjørkås
(both Norwegian University of Life Sciences, Norway)
Trends in Norwegian wine sales and the effects of the covid-19 pandemicAbstract
15:00 – 15:30Coffee Break
15:30 – 16:30
Aqua
Session #3A Consumer Choice 2
Chair: Marianne McGarry Wolf, California Polytechnic State University, USA
Cindy Loegow
(Georg-August-University Göttingen and Heilbronn University of Applied Science, Germany)
Sustainable customer retention as an essential influencing factor for successful direct-to-consumer marketing of self-marketing wineries - an explorative studyAbstract
Philippe Masset
(EHL Hospitality Business School Lausanne, Switzerland),
Ste en Raub
(University of Applied Sciences and Arts Western Switzerland)
Impact of wine bottle shapes on consumers’ sensory evaluations and willingness to pay: Evidence from an experimental studyAbstract
Agustín V. Ruiz Vega and Consuelo Riaño Gil (both University of La Rioja, Spain)How does the wine label influence consumers' buying process?Abstract
Marianne McGarry Wolf and Benoît Lecat
(both California Polytechnic State University, USA), Beth Vukmanic (VineyardTeam.org, USA)
Displays in retail outlets positively impact sustainable wine purchasesAbstract
15:30 – 16:30
Marine
Session #3B: Marketing, Markets, and Prices
Chair: Britta Niklas, Ruhr-University Bochum, Germany
Paul Merton (Ethos Wines Group, USA)Exploring relative inflation through the vehicle of Champagne-measuring the experience of luxuryAbstract
Lisa Yip (British Council Hong Kong),
Eddie Chui (CRU Magazine, Whisky Magazine HK, HKU SPACE, Hong Kong)
It is all about brand - a study of The MacallanAbstract
Eli Cohen (Ben Gurion University of the Negev, Israel), Tomer Levy (After Taste -
Import marketing wines & spirits, Israel)
increase their sales with the alliance of wine storesAbstract
Britta Niklas
(Ruhr University Bochum, Germany)
Can we observe “Giffen behaviour” in times of inflation related to wine, beer, spirits and non-alcoholic beverages? - The case of SpainAbstract
16:30 – 17:30Refreshments
18:30Dinner at Krystal Beach Hotel
Wine provided by
Bayede Wines (www.bayede.co.za)
Sesfikile Wines (sesfikilewines.com)
Thokozani Wines (thokozani.co.za)
Koni Wines (koniwines.com)
La RicMal Wines (laricmal.com)
PaardenKloof Estate (paardenkloof.co.za)
JUNE 30, 2023REGISTRATION
08:30 – 09:00
Aqua
Krystal Beach Hotel, Gordon’s Bay, South Africa
09:30 – 10:30
Aqua
Session #4A: Productivity and Innovation
Chair: Rajeev Dehejia, New York University, USA
Christopher Buccafusco (Duke University, USA), Jonathan Masur (University of Chicago, USA), Ryan Whalen (Hong Kong University, Hong Kong)Do wineries benefit from distinctive names? Evidence from Bordeaux, 2011-2022Abstract
Bradley Rickard and Anna Malinovskaya
(both Cornell University, USA),
Tim Richards (Arizona State University, USA),
Shang-Ho Yang (National Chung Hsing University, Taiwan)
Destination categories, store choice, and beer distribution lawsAbstract
Petri de Beer (Stellenbosch University, South Africa), Kandas Cloete (Stellenbosch University/BFAP, South Africa)The impact of rainfall and disease pressure on yields: a comparative study on organic and conventional wine grape vineyards in StellenboschAbstract
Tamás Mizik (Corvinus University of Budapest, Hungary)How can proximal sensors help decision-making in grape production?Abstract
Florine Livat (KEDGE Business School, France),
Adeline Alonso Ugaglia (Bordeaux Sciences Agro, France)
Turning organic: innovative firms and innovative owners in the wine industryAbstract
09:30 – 10:30
Marine
Session #4B: Beer, Cannabis and Prosecco
Chair: Carmine Garzia, University of Applied Sciences and Arts of Southern Switzerland, Switzerland
Robin Goldstein, Ian Xu, Jarrett Hart and Daniel Sumner (all UC Davis, USA)The value of potency in cannabis, wine, and spirits: A hedonic price approachAbstract
Kiyokazu Ujiie and Koichi Hamamura
(both University of Tsukuba, Japan),
Andrea Battistella (Consortium Prosecco Doc, Treviso, Italy)
A "Reading" of consumer preference for craft beer in Japan - a scanner panel data analysis using topic modelingAbstract
Jarrett Hart and Robin Goldstein (both UC Davis, USA)Exploring U.S. cannabis markets: Estimating cannabis consumption by state and the legal share of cannabis in CaliforniaAbstract
Martin Prokes and Patrij Kubat
(both Mendel University Brno, Czechia),
Francesco Gentile (University of Gastronomic Science, Italy)
Czech classic method sparkling wines clusterAbstract
Carmine Garzia (University of Applied Sciences and Arts of Southern Switzerland, Switzerland)Dominant business model and strategic resources in the Prosecco industryAbstract
10:30 – 11:00Coffee Break
11:00 – 12:30
Aqua
Session #5A: Wine Ratings and Wine Sensory Analysis
Chair: Jeff Bodington, Bodington & Company, USA
Gianni De Nicolo
(Johns Hopkins University, USA)
Wine ratings and commercial realityAbstract
Philippe Masset
(EHL Hospitality Business School Lausanne, Switzerland), Lohyd Terrier,
(University of Applied Sciences and Arts Western Switzerland)
Wine gender: Femininity lies in the eye of the critics … and in the wallets of the customersAbstract
Andrew James (Meiji University, Japan)A study of consumer knowledge of wine language in BandolAbstract
Hanjo Odendaal
(University of Stellenbosch, South Africa)
Exploring wine region sensory characteristics through text analysis: Insights from online reviewsAbstract
Philippe Masset and Jean-Philippe Weisskopf
(EHL Hospitality Business School Lausanne, Switzerland)
Accurate prediction of wine quality and prices using satellite dataAbstract
Je Bodington
(Bodington & Company, USA)
Almost no data - Tests of a maximum entropy estimate of the latent distribution of one wine ratingAbstract
11:00 – 12:30
Marine
Session #5B: Vineyards and Cellars
Chair: Günter Schamel, Free University of Bozen-Bolzano, Italy
Florine Livat and Olivier Gergaud (both Kedge Business School, France)The price of winery cellar visitsAbstract
Edo Heyns and Tobie de Coning (both ISM Paris, France)Conflict, innovation and the moderating impact of family commitment in the South African wine industryAbstract
Kevin Visconti (Columbia University, USA)Marketing sustainable agriculture as a basis of legitimacy in New York’s Hudson river region wine industryAbstract
InHaeng Jung and Ricky Reyes (both Sonoma State University, USA)Influence of wine involvement on occupational stereotypes of wine jobsAbstract
Günter Schamel (Free University of Bozen-Bolzano, Italy)Quantifying the willingness to pay for wine grapes delivered to the cooperative winery.Abstract
12:30 – 14:00Lunch
14:00 – 15:30
Aqua
Session #6A: Industry Analyses
Chair: Patrick Peters-Buhler, University of Torino, Italy
Rachel Ziemba
(Ziemba Insights, NYU, USA)
Reassessing competition in the wine industry: The role of consolidation in key New World wine regions.Abstract
Nicolas Depetris Chauvin and Antoine Pinede
(both HES-SO Haute École de Gestion de Genève, Switzerland), Marta Fernandez Olmos (University of Zaragoza, Spain), Emiliano Villanueva (Eastern Connecticut State U, USA)
Do we have convergence or divergence in exporting firm practices in the global wine industry?Abstract
Petri de Beer (Stellenbosch University, South Africa), Kandas Cloete (Stellenbosch University/BFAP, South Africa)Losing price signals in transmission: Observations of unintended consequences in an interconnected South African wine supply chainAbstract
Kym Anderson and German Puga (both University of Adelaide, Australia)Grape varietal trends in Australia’s wine regionsAbstract
Nick Vink (Stellenbosch University), South Africa), Kandas Cloete and Tracy Davids (both Stellenbosch University and BFAP, South Africa)Win(e)d up about beer – is the fizz worth the fuss?Abstract
Patrick Peters-Buhler (University of Torino, Italy)Vines, wines and taxationAbstract
14:00 – 15:30
Marine
Session #6B: Consumer Choice

Chair: Adeline Alonso Ugaglia, Bordeaux Sciences Agro, France
Shang-Ho Yang (National Chung Hsing University, Taiwan), Kiyokazu Ujiie University of Tsukuba, Japan),
Timothy A. Woods (University of Kentucky, USA)
The impact of visiting local winery on non-wine products purchasing behavior in the Northern Appalachian statesAbstract
Shuay-Tsyr Ho (National Taiwan University, Taiwan), Wolfram Rinke (Fachhochschule Burgenland, Austria)How do U.S. wine consumers escape from COVID-19 restrictions by seeking for variety? A machine learning approach on purchase behaviorAbstract
Marianne McGarry Wolf (California Polytechnic State University, USA)Segmentation of Generation X wine purchasers by bottle price most oftenAbstract
Elkhan Richard Sadik-Zada and Britta Niklas (both Ruhr University Bochum, Germany)What drives the demand for organic food? Evidence from the city of Kleve, GermanyAbstract
Adeline Alonso Ugaglia (Bordeaux Sciences Agro, FRA), Radu Mihailescu (NHL Stenden Hogeschool, NLD), Britta Niklas (Ruhr U Bochum, GER) Daniel Moscovici
(Stockton U, USA), Je rey Gow (U South Queensland, AUS)
Attributes influencing willingness to pay for South African eco-labelled winesAbstract
15:30 – 16:00Coffee Break
16:00 – 17:00
Aqua
Session #7A: Production and Science
Chair: Kristina Mozgovaia, Center for Economic Research and Graduate Education – Economics Institute, Prague, Czechia
German Puga University of Adelaide, Australia), Kym Anderson (University of Adelaide and National University, Australia)Climate econometrics and wineAbstract
Timothy Bromage and Sasan Rabieh (both New York University, USA)The complete relevant inorganic spectrum of wine. First results on sources of the stable isotope cesium-133 in red wine as an experiment in metabolic environmental ecologyAbstract
Robin Goldstein (UC Davis, USA), Magalie Dubois (Univ of Bordeaux, Burgundy Business School, France)What is natural wine?Abstract
Kristina Mozgovaia (Center for Economic Research and Graduate Education - Economic Institute; Charles University, Prague, Czechia)Overcoming habit formation in the production of wineAbstract
16:00 – 17:00
Marine
Session #7B: Legal Issues
Chair: James Fogarty, University of Western Australia, Australia
Michael Pretes and Matthew Balentine (both University of North Alabama, USA)Geospatial aspects of state wine laws in the United StatesAbstract
Marcello Graziano
(Southern Connecticut State University, USA),
Cristina Connolly and Alyssa McDonnell
(both University of Connecticut, USA),
Sandro Steinbach (North Dakota State University, USA)
The impact of repealing Sunday blue laws on alcohol sales and retail competitionAbstract
Sarah Quintanar (PriceWaterhouse-Coopers, USA), Matthew McMahon (West Chester University, USA)Shifting incentives: One unintended consequence of Texas bar COVID-19 shut-downAbstract
James Fogarty and Derby Voon
(both University of Western Australia, Australia)
Wine alcohol content labels: Consumer v industry perspectivesAbstract
17:00 – 17:20PLENARY SESSION
Closing Remarks by Karl Storchmann and Preview of the AAWE 2024 Annual Conference by Philippe Masset
18:30Dinner at Krystal Beach Hotel
Wine sponsored by
Beaumont Family Wines (www.beaumont.co.za)
Neil Ellis Wines (www.neilellis.com)
Newton Johnson Vineyards (www.newtonjohnson.com)
Pinotage Association of South Africa (www.pinotage.co.za)
09:00WINERY TOUR JULY 1, 2023
Busses Depart at 09:00 from Krystal Beach Hotel
Tour 1Tour to the Cape South Coast region
Tour 2Tour to the Stellenbosch wine region
Tour 3Tour to the Swartland wine region
1. All three tours will end at Fairview Estate for a third wine tasting and dinner at the Goatshed Restaurant. Wines sponsored by Fairview.
2. Delegates will be allocated to one of these tours and may only go on a di erent tour if they can trade their place with a willing seller! Buses will return to the hotel at 20:00.
09:00WINERY TOUR JULY 2, 2023
Busses Depart at 09:00 from Krystal Beach Hotel
Tour 1Tours to a Stellenbosch Wine Farms
1. All three tours will end at Spice Route Destination for tastings of a variety of products produced on the farm, including wine, beer, spirits, chocolate, and charcuterie, and lunch at Jewell’s Restaurant.
Wines sponsored by Spice Route Wine.
2. Delegates will be allocated to one of these tours and may only go on a di erent tour if they can trade their place with a willing seller! Buses will depart Spice Route at 17:00 to return to the hotel.
DOA-2
Western Cape Government
Fairview-Logo-Final-mit-Wappen-1
Fairview
Nedbank-1
Nedbank
Spice-Route-Logo-1
Spice Route

Stellenbosch 2023

Stellenbosch 2023 Program Booklet
Stellenbosch 2023 Scientific Program
Stellenbosch 2023 Sponsorship
Stellenbosch 2023 Pictures
Stellenbosch 2023 Wine Tours
Stellenbosch 2023 Conference Venue and Accommodation

Meetings

2024 Lausanne
2023 Stellenbosch
2022 Tbilisi
2019 Vienna
2018 Ithaca
2017 Padua
2016 Bordeaux
2015 Mendoza
2014 Walla Walla
2013 Stellenbosch
2012 Princeton
2011 Bolzano
2010 Davis
2009 Reims
2008 Portland
2007 Trier

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2018 AARES – Adelaide
2017 AAWE – Bolzano
2016 AAWE – Montpellier
2010 AARES – Adelaide

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