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2019 Vienna
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Vienna 2019 Scientific Program

The 13th Annual Meeting of the American Association of Wine Economists was hold in Vienna Australia, July 14 – July 18, 2019

AAWE Prize for Best Paper

In your opinion, which presentation was the best one and deserves to be awarded with the AAWE Prize for Best Paper Christophe Baron Prize.

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Vienna 2019 Scientific Program

NameAgenda HighlightsAbstactsPPT/PDF (after the confernce)
JULY 14, 2019
17:00 - 20:00WELCOME RECEPTION AND REGISTRATION

University of Vienna

Arkadenhof // Arcaded Courtyard
Near U Station Schottentor
Universitätsring 1, Wien
JULY 15, 2019
8:30 - 9:00BOKU University
Wilhelm Exnerhaus
Peter-Jordan-Straße 82
1190 Wien
REGISTRATION, AULA SCHWACKHÖFERHAUS
9:00 - 10:00Session #1A: Beer
EH-01
Chair: Mellie Pullman, Portland State University, USA
Kyrre Rickertsen, Geir Gustavsen (Norwegian U of Life Sciences)
Personality Traits and Wine Consumption: Do Wine and Beer Drinkers Have Different Personalities?Abstract
Elizabeth Dobis, Claudia Schmidt, Stephan Goetz (Pennsylvania State U)
Neil Reid (U of Toledo)
The Role of Craft Breweries in Expanding (Local) Hops Production
Abstract
Richard Volpe, Michael McCullough (CalPoly San Luis Obispo)
Is Light Beer the Healthier Choice? Evidence from Scanner DataAbstract
Claudia Bazzani (U of Verona)
Rodolfo M. Nayga, Jr. (University of Arkansas)
Kim Ha (USDA)
Shadi Atallah (University of New Hampshire)
Cognitive Load and Attribute Information Processing: The Case of Craft BeerAbstract
Robin Goldstein (UC Davis)Is Beer Cheaper by the Keg? Package Size Effects in U.S. Retail PricesAbstract
9:00 - 10:00Session #1B: Tourism & Development
EH-03
Chair: Robin Back, University of Central Florida, USA
Asli Tasci, Robin Back, Ady Milman (U of Central Florida)Experiential Consumption Dimensions of a Winery DestinationAbstract
Zoran Paunovic (Wine Academy Croatia)Exhibiting on a Wine Festival – Wine Producers Point of ViewAbstract
Martin Cloutier, Laurent Renard (U of Quebec at Montreal)
Sebastien Arcand (HEC Montreal)
Crafting the Wine and the Cider Routes in Quebec: Exportations in Action Conceptualizations Among StakeholdersAbstract
Kyuho Lee (Sonoma State U)
Stella Kladou (Boğaziçi U)
Melih Madanoglu (Florida Atlantic U)
Yunxia Shi (Shandong Technology & Business U)
‘New World’ Wine Countries vs. ‘Old World’ Wine Countries: A Comparative Study of Wine TouristsAbstract
Mamuka Tsereteli (American Foreign Policy Council)Wine as a Driver of Economic Development: The Case of GeorgiaAbstract
9:00 - 10:00Session #1C: Production I
EH-05
Chair: Britta Niklas, University of Bochum, Germany
Martin Prokeš (Mendel U Brno)Classique Méthode Sparkling Wine Clusters in the Czech RepublicAbstract
Luisangela Quici, Anna Carbone (U della Tuscia Viterbo)
The Age Dynamics of Italian Vineyards: Factors Influencing Different Regional Trends
Abstract
Gustavo Ferro (UCEMA and CONICET)
Julio Elias (UCEMA)
Álvaro García (IDB)
Innovation and the Generation of Ideas in the Wine Industry in ArgentinaAbstract
Juan Ferrer, María Teresa Maza, Silvia Abella (U de Zaragoza)
Four Successful Business Models in the Spanish Wine IndustryAbstract
Britta Niklas (Ruhr U Bochum)
Wolfram Rinke (FH Burgenland)
Nick Vink (U of Stellenbosch)
Are South African Grape Growers Aware of their Climatic Comparative Advantages for Growing Certain Grape Varieties? A Hedonic Approach Applying Machine LearningAbstract
10:00 - 10:30Coffee Break
10:30 - 11:45Session #2A: Taste, Perception & Description
EH-01 Chair: Denton Marks
University of Wisconsin, USA
Annamma Joy (U British Columbia)
Steven Charters (ESC Dijon)
Jeff Wang (Monash U)
Bianca Grohmann (Concordia U)
Sensory Perceptions and Embodiment in Wine ConsumptionAbstract
Qian Janice Wang (Aarhus U)
Domen Presern (U of Oxford)
Does Wine Training Improve Tasting Ability? Measuring the Effect of Blind Wine Tasting Training on Olfactory and Taste Threshold, Discrimination, and IdentificationAbstract
Bryan McCannon (West Virginia U)
Wine Descriptions Provide Information: A Text AnalysisAbstract
Nikolaos Georgantzis, Sylvain Max, Steven Charters (Burgundy School of Business)Is Wine Tasting (Perceived as) a Male Skill?Abstract
Cornelia Staub, Fabienne Michel, Michael Siegrist (ETH Zürich)Naturalness Perceptions of Wine by Swiss and Australian ConsumersAbstract
Denton Marks (U of Wisconsin)On "Experiencing" WineAbstract
10:30 - 11:45Session #2B: Marketing & Management
EH-03
Chair: Robin Back, University of Central Florida, USA
Robin Back, Asli Tasci, Sevil Sönmez (U of Central Florida)U.S. Wine Region Brand Equity: Familiarity, Image, Quality, and Value, Explaining LoyaltyAbstract
Paul Merton (Ethos Wines Group, Inc.)Leveraging Independent Champagne Brands Through Association
Abstract
Christine Mauracher, Vladi Finotto (Ca’ Foscari U of Venice)Wineries’ Digital Marketing Strategies: Models, Enabling Factors, ConstraintsAbstract
Stefano Corsi, Giordano Ruggeri, Chiara Mazzocchi (U of Milan)What Factors Explain Price and Quality of Italian and French Wines on the American Market?Abstract
Jane Chen Yue, Ramu Govindasamy (Rutgers U)
Kathy Kelly (Pennsylvania State U)
Mid-Atlantic Wine Industry Target Market Analysis Using Decision Trees
Abstract
Emiliano Villanueva (Eastern Connecticut State U)
Juan Ferrer (U of Zaragoza)
Rhode Island and Connecticut Wineries Business Strategy, Performance, and Management Capabilities: A Survey of Managerial PracticesAbstract
10:30 - 11:45Session #2C: History
EH-05
Chair: Vicente Pinilla, University of Zaragoza, Spain
Bernhard Herrman (ORF Austrian Radio & TV Vienna ret.)
Robert Streibel (VHS Hietzing Vienna)
The "Aryanised" Sandgrube in Krems. Compared, Forgotten, Repressed
Graham Harding (U of Oxford)‘Good Champagne Must Inevitably Rise in Value’: The Pricing of Champagne in Britain, 1860-1914Abstract
Quinn Hart, Jane Carlen, Duncan Temple Lang (UC Davis)
Stanislaw Saganowski (Wroclaw U of Technology)
Mining Historic Realia: Automatic Generation of Historic Wine PricingAbstract
Vicente Pinilla, Maria Isabel Ayuda (U of Zaragoza
Hugo Ferrer (U San Pablo-CEU)
World Exports of Wine in the First Wave of Globalization, 1850-1938: An Econometric ApproachAbstract
Lars Vigerland, Erik Borg, Paulina Rytkönen (Södertörn U)From Stalinist Economy to a Small Business Economy: Wine Business in Transition the Example of GeorgiaAbstract
Paulina Rytkönen, Erik Borg, Lars Vigerland (Södertörn U)Going East, Going West Food Regimes and the Georgian Wine IndustryAbstract
11:45 - 14:00Lunch and Wine Tasting
Aula Schwackhöferhaus
14:00 - 15:15PLENARY SESSION I: Welcome & AAWE Scholarships
Chair: Karl Storchmann,
New York University, US
Vice-President AAWE
HS TÜWI 01, Peter-Jordan-Straße 76
Welcome
Hubert Hasenauer, Rector BOKU University Vienna
Marcus Wieschhoff, University of Applied Sciences Burgenland
AAWE Scholarships
Alexander J. McGlothlin (University of Kentucky)Acquisitions of Craft Brewers: The Economic Consequences (with Kenneth Elzinga, University of Virginia)
Erika Haguette and Brady Gartman (New York University)Weather Induced Retail Markups and Pass Throughs for Bordeaux Grands Crus Wines in the U.S. (with Karl Storchmann, New York University)
Jarret Hart (UC Davis)Evolving Consumption Patterns in the U.S. Alcohol Market: Disaggregated Spatial Analysis (with Julian Alston, UC Davis)
15:15 - 15:30Coffee Break
15:30 - 16:45PLENARY SESSION II: Introduction Austrian Wine & AAWE Conference 2020
Chair: Kym Anderson
University of Adelaide, Australia
Vice-President AAWE
Peter-Jordan-Straße 76
Willi Klinger
Chairman, Austrian Wine Marketing Board
Introduction to Austrian Wine and Book Presentation “Wine in Austria: The History”
Astrid Forneck, BOKU University ViennaAustrian Viticulture - More Than Organic! A Scientific View on Wine Growing in AustriaAbstract
Angelo Zago, University of VeronaIntroduction to AAWE 2020 Conference
19:00 - 23:00Gala Dinner at PALAIS FERSTEL
JULY 16, 2019
8:30 - 9:00BOKU Wilhelm Exnerhaus
Peter-Jordan-Straße 82, 1190 Wien
REGISTRATION,
AULA SCHWACKHÖFERHAUS
9:00 - 10:15Session #3A: Tasting & Experts
EH-01
Chair: David Moroz, South Champagne Business School Troyes, France
Qian Janice Wang (Aarhus U, U of Oxford)Can Novices as Well as Experts Blind Taste Wine Quality?Abstract
Gregory Whitten (Les Climats Imports)Why the Judgment in Paris Cannot be Replicated Today Specifically with Burgundy and New World Pinot Noir with a Focus on OregonAbstract
Marcus Klemm (U of Applied Sciences Würzburg-Schweinfurt)The Relationship between Wine Labels and Wine Taste - Evidence from a Tasting- ExperimentAbstract
David Moroz (South Champagne Business School, Troyes)Do Whisky Investors Read the Bible? Whisky Expert Ratings Impact on Vintage Single Malt PricesAbstract
Martin Reyes (Institute of Masters of Wine)
Christopher Cheng (Stanford U)
The Rise of the Consumer Critic: Is Purchasing Behavior Impacted in a Wine Retail Environment?Abstract
Svetlana Fedoseeva (U of Bonn)Putting Consumer Valuation into Time Perspective: Evidence from a Large Non-Existing MarketAbstract
9:00 - 10:15Session #3B: Trade I
EH-03
Chair: Sonya Huffman, University of Iowa, USA
Alejandro Gennari, Jimena Estrella (U Nacional de Cuyo Mendoza)
Javier Merina (Area del Vino)
Systemic Competitiveness of Argentine Wines in the World Markets and Learning from International ExamplesAbstract
Sofia Gouveia, Anthony Macedo, João Rebelo (U of Trás-os-Montes and Alto Douro)A Fractional Econometric Approach Applied to Wine Exports: Evidence from Portugal
Abstract
Sonya Huffman (Iowa State U)Challenges and Developments in Wine Exports and Imports: The Case of BulgariaAbstract
Emiliano Villanueva (Eastern Connecticut State U)
Gustavo Ferro (U del CEMA)
An Update of the Worlds of Wine: The Emerging Markets InfluenceAbstract
Sofia Gouveia, Francisca Mendonça Souza, Rui Manuel de Menezes (U of Trás os-Montes and Alto Douro)Co-Movements and Market Integration in Port Wine Export Prices: Globalization and Market Segmentation Between 1995 and 2017Abstract
Emilia Lamonaca, Fabio Gaetano Santeramo (U of Foggia)Trade Agreements and Sanitary and Phytosanitary Standards in the Beverage SectorAbstract
9:00 - 10:15Session #3C: Marketing: Storytelling & Design
EH-05
Chair: Marcus Wieschhoff, University of Applied Sciences
Burgenland, Austria
Erik Borg, Paulina Rytkönen, Lars Vigerland (Södertörn U)Georgia Tells its Story: Wine Marketing Through StorytellingAbstract
Philipp Piroth, Peter Merdian, Gerhard Raab, Edith Rüger-Muck (U of Applied Sciences Ludwigshafen)The Attention Seeking and Value Expectations of Wine Label Designs: An Eye Tracking ExperimentAbstract
Laura Ehm (U of Applied Sciences Ludwigshafen)
Sergej von Janda (U of Mannheim)
Rebecca Dolan (U of Adelaide
Pascal Wegmann-Herr (DLR Rheinpfalz)
Gergely Szolnoki (U of Geisenheim)
Judging a Book by its Cover: The Power of Wine Label Design in Shaping Consumers' Product PerceptionsAbstract
Andrew James (Meiji U Tokyo)Telling Stories to Market Premium Wine in Hawke's Bay
Abstract
Sybil Yang (San Francisco State U)Eye Movements on Wine Labels: Gaze Motion and Consumer Scan Paths on Wine Label Design ElementsAbstract
Andrea Dominici, Fabio Boncinelli, Francesca Gerini, Enrico Marone (U degli Studi di Firenze)The Importance of Hand Harvested Grapes in Consumers’ Choice of a Bottle of WineAbstract
10:15 - 10:45Coffee Break
10:45 - 12:00Session #4A: Prices
EH-01
Chair: David Jaeger, City University of New York, USA
Robin Goldstein (UC Davis)
Orley Ashenfelter (Princeton U)
Craig Riddell (U of British Columbia)
What is the Price of Expert Opinion?
Abstract
Jiří Zelený, Michal Lošťák (Czech U of Life Sciences)
Martin Falk (WIFO Austrian Inst of Econ Research)
Modelling the Varying Relationship Between Quality and Price of WineAbstract
Burak Kazaz (Syracuse U, UC Berkeley)
M. Hakan Hekimoglu (Rensselaer Polytech)
Predicting the Release Price of Fine WinesAbstract
Joseph Breeden (Prescient Models LLCMeasuring the Wine Market: Creating Model- Based Barket Indices from Vintage DataAbstract
Lydia Chikumbi, Edwin Muchapondwa, Djiby Thiam (U of Cape Town)The Interactions Between Wine and Energy Prices in South Africa: An Empirical AnalysisAbstract
Pawel Oleksy, Marcin Czupryna (Cracow U of Economics)
Micha Jakubczyk (SGH Warsaw School of Economics)
On Pricing Unconventional Prepaid Forward Contracts: The Case of en primeur Fine WinesAbstract
10:45 - 12:00Session #4B: Trade II
EH-03
Chair: Kym Anderson, University of Adelaide, Australia
Vicente Pinilla, Juan Ferrer, Raul Serrano, Silvia Abella, Maria Teresa Maza (U of Zaragoza)Strategy and Export Performance of Spanish WineriesAbstract
Emilia Lamonaca, Fabio Gaetano Santeramo, Gianluca Nardone, Antonio Seccia (U of Foggia)Climate Change and new Trade Dynamics in the Global Trade of WineAbstract
Kimi Harada (Chuo U and Australian National U)
Shuhei Nishitateno (Kwansei Gakuin U)
Tariff Reduction and Its Effects on the International Wine Trade: A Gravity Model ApproachAbstract
Andrea Dal Bianco, Vasco Boatto (U of Padua)
Alejandro Gennari, Jimena Estrella (U Nacional de Cuyo)
Is Gravity Driving Sparkling Wine Exports? A Gravity Model Applied toItalian and Argentinean Sparkling WineAbstract
Rolf A.E. Mueller (U of Kiel)
Henrich Brunke (U of Namur)
James Lapsley, Daniel Sumner (UC Davis)
Regulations Obstruct U.S.-German Wine Trade on the Web
Abstract
Kym Anderson (U of Adelaide)
Glyn Wittwer (Victoria U)
A New Model of Global Beverage MarketsAbstract
10:45 - 12:0010:45 – 12:00 Session #4C: Consumers I
EH-05
Chair: Hyunok Lee, University of California Davis, USA
Birgit Gassler, Jiazhu Wei, Dieter Kömle (U of Göttingen)Segmenting Chinese Wine Consumers: Using Choice Experiments to Explore Wine Preferences of Generational CohortsAbstract
Luca Rossetto, Francesca Bassi (U of Padua)Consumers Preferences Through a Multilevel Latent Class Models: The Case of Italian Market of Sparkling WineAbstract
Britta Niklas, Elkhan Richard Sadik-Zada (Ruhr U of Bochum)Is there a Veblen Effect for Fine Wine?Abstract
Claudia Bazzani, Roberta Capitello, Riccardo Scarpa, Diego Begalli, Davide Quinzi (U of Verona)Energy Value Information and Consumers’ Preferences for Different Wine Attributes: A Choice Experiment ApproachAbstract
Kathryn LaTour (Cornell U)Approaching Wine Appreciation HolisticallyAbstract
Lionel Valenzuela (U Técnica Federico Santa Maria)
Daniel Moscovici (Stockton U)
Radu Mihailescu (Stenden U)
Adeline Alonso Ugaglia (Bordeaux Sciences Agro)
Jeff Gow (U of Southern Queens- land)
Azzurra Rinaldi (U Roma Unitelma Sapienza)
Wine Consumer Market Sustainability: An International StudyAbstract
10:45 - 12:00Session #4D: Producer Performance
EH-02
Chair: Martin Cloutier, Université du Québec à Montréal, Canada
Eva Scheichel, Klaus Salhofer (BOKU U Vienna)Persistent and Transient Inefficiency of Austrian Wine (Grape) GrowersAbstract
Francis Declerck (ESSEC Business School Paris)
MartinCloutier( U du Québec à Montréal)
Are Champagne Wineries Facing Risk of Debt Distress Due to Increasing Costs and Stagnant Sales?Abstract
João Rebello, Samurl Faria, Sofia Gouveia, Lina Lourenço-Gomes (U of Trás-os-Montes and Alto Douro)Portuguese Wine Firms' Technical Efficiency: Panel Data ModelsAbstract
Alessandro Corsi, Silvia Novelli (U of Torino)Farm Size Thresholds in Adopting Direct-to- Consumer Wine SalesAbstract
Louis-Antoine Saisset,Valérie Ceccaldi, Iciar Pavez (U de Montpellier U)Strategies and Performance of French Wine Co-ops: A Dynamic PortraitAbstract
Juan Ferrer, María Teresa Maza Silvia Abella (U of Zaragoza)Spanish Wine Cooperatives‘ Performance in the Twenty-First CenturyAbstract
12:00 - 14:15Lunch and Wine Tasting
Aula Schwackhöferhaus
14:15 - 15:30Session #5A: Margins, Hedging, Inventories
EH-01
Chair: Donald Cyr, Brock University, Canada
Angelo Zago, Diego Lubian (U of Verona)
Philippe Bontems (Toulouse School of Economics)
Intensive and Extensive Margins in Wine Trade. The Case of Verona WinesAbstract
Simon Pröll, Klaus Salhofer (BOKU U Vienna)
Giannis Karagiannis (U of Macedonia, Thessaloniki)
Markups and Advertising Expenditure in the German Brewing SectorAbstract
Michael Bond (U of Arizona)The Inflation Hedging Effectiveness of WineAbstract
Carole Maurel, Françoise Pierrot, Foued Cheriet, Paul Amadieu (U of Montpellier)Inventories in the Wine Industry: From Sector and Financial Determinants to Strategic BehaviorsAbstract
Justine Valette Paul Amadieu, Françoise Pierrot (U of Montpellier)The Predictive Value of Financial Wine Inventory ReportingAbstract
Don Cyr, Joseph Kushner, Connor Bowie (Brock U)What Happened to the Potential for Weather Derivatives in Viticulture?Abstract
14:15 - 15:30Session #5B: Consumers II
EH-03
Chair: Steve Charters, Burgundy School of Business, Dijon, France
Tim Clifton, Johan Bruwer, Nick Vink (Stellenbosch U)Consumer Motivations to Drink Wine in Kenya: The Search for ImageAbstract
Tânia Gonçalves, Lina Lourenço-Gomes, (U of Trás-os-Montes and Alto Douro)
David Palma (U of Leeds)
Lígia M. Costa Pinto (U of Minho)
Do Consumers Consider all Information? The Role of Attribute Non-Attendance in Wine Choice: Contrasts Between Mixed Logit and Latent Class ModelsAbstract
Riccardo Vecchio, Alessandra Rinaldi (U of Naples Federico II)Paying More for Having Less? Consumer Preferences for Sangiovese WinesAbstract
Tânia Gonçalves, Lina Lourenço-Gomes, Lígia M. Costa Pinto (U of Trás-os-Montes and Alto Douro)Exploring Preference Heterogeneity for Wine Across International Consumers: Do Consumer Attitudes and Perceptions Matter?Abstract
Steve Charters, Lara Agnoli, Valériane Taville (Burgundy School of Business, Dijon)Assessing Old World Wine Consumers' Perceptions Towards Terroir Stimuli with New World Wine Bottles: A Multi-Country ApproachAbstract
Alessandra Castellini, Antonella Samoggia (U of Bologna)A Survey on University Students’ Attitude Towards Wine InnovationAbstract
14:15 - 15:30Session #5C: Sustainability & Environment I
EH-05
Chair: Klaus Salhofer, BOKU University Vienna, Austria
Heidrun Leonhardt, Klaus Salhofer (BOKU U Vienna, Austria)Wine, Soil and Subsidies: What Determines Wine Farmers’ Participation in Soil Erosion Prevention Measures?Abstract
Sebastián Riera, Alejandro J. Gennari (U Nacional de Cuyo Mendoza)
Bernhard Brümmer (U of Göttingen)
Water Use and Efficiency of Grapevine Production in Mendoza, ArgentinaAbstract
Kevin Visconti (Columbia U)
Red, White and Green: Environmental Communication and Green Product Marketing in New York’s Hudson River Region Wine IndustryAbstract
Michael Rauscher (U Rostock)
Planting New Varieties in Response to Climate Change: A Real-Options Approach
Abstract
Qianyao Pan, Daniel Sumner, James Lapsley (UC Davis)Impacts of Climate Change on Attributes and Retail Prices of Premium WinesAbstract
Hildegard Garming, Walter Dirksmeyer (Thuenen-Institute of Farm Economics)Sunshine Good Wine Profit Fine?
A Statistical Analysis of Weather Impact on Revenues in Germany’s Wine Grape Production
Abstract
14:15 - 15:30Session #5D: Health, Regulation
EH-02
Chair: Richard Belzer, Independent Consultant, USA
Tom Wahl (North Dakota State U)Assessing US Wine Consumption and Health AttitudesAbstract
Stephanie Nadezda Güsten (U Gießen)
Choice of Information in German Food Retail An Analysis of User BehaviorAbstract
Giulia Meloni, Johan Swinnen (U of Leuven)Bringing Back the Hybrids? On the Political Economy of Technology Regulation in Grape and WineAbstract
Shuay-Tsyr Ho, Bradley Rickard (Cornell U)One-stop or Multi-stop Shopping for Wine, Beer, and Spirits? An Empirical Analysis of Product Entry Deregulation in Alcohol Retail MarketsAbstract
James Fogarty (U of Western Australia)
Giri Parameswaran (Haverford College)
Alcohol Taxes Don't Lower Alcohol Damage CostsAbstract
Richard Belzer (Independent Consultant Virginia)Do Wine Consumers Need Regulatory Protection from Fraudulent Marketing by Sellers in the “Flash” Market? Follow-up After Settlement of a lawsuit Alleging Fraudulent MarketingAbstract
15:30 - 16:00Coffee Break
16:00 - 17:15Session #6A: Production II
EH-01
Chair: Wolfram Rinke, University of Applied Sciences Burgenland, Austria
Julian Alston, Jarrett Hart, Jim Lapsley (UC Davis)
Torey Arvik (Sonomaceuticals)
Brettanomics I: The Cost of Brettanomyces in California Wine ProductionAbstract
Simonetta Mazzarino, Alessandro Corsi, Marilisa Letey (U Torino)
Gianmarco Chena, Giancarlo Bagnod (Institut Agricole Régional, Aosta)
The Heroic Viticulture in Aosta Valley Among Pergolas and Guyot Rows: A Comparison in Terms of Grape Production CostsAbstract
Susan Cholette (San Francisco State U)
Sergio Maturana, Mac Cawley (Pontificia U Católica de Chile)
Scheduling Fermentation Tanks OptimallyAbstract
James Fogarty, German Puga, Atakelty Hailu (U of Western Australia)
Alejandro Gennari (U Nacional de Cuyo Mendoza)
Wine Grape Prices in Mendoza: Implications for Replanting PoliciesAbstract
Philippe Masset, Jean-Philippe Weisskopf, Romaine Christen (Ecole hôtelière de Lausanne)The Diversification of Grape Varietals as a Risk Management Tool in the VineyardAbstract
Boris Bravo-Ureta (U of Connecticut)
Roberto Jara-Rojas, Alejandra Engler, Carlos Bopp (U de Talca)
Technical Efficiency, Water Use Efficiency and Unobserved Heterogeneity: Evidence from Small and Medium Size Vineyards in Central ChileAbstract
16:00 - 17:15Session #6B: Reputation, Marketing, Tourism
EH-03
Chair: Nick Vink, University of Stellenbosch, South Africa
Guenter Schamel (Free U Bozen-Bolzano)Do Denomination Rules Matter? A Hedonic Analysis for Veneto WinesAbstract
Amy Griffin-Mumma (American College of the Mediterranean)
Margaux Moze (Rhodes College)
Brand Reputation and Perceived Quality of Champagne AOC for the U.S. Millennial Wine ConsumerAbstract
Chiara Mazzocchi, Stefano Corsi, Giordano Riggeri (U of Milan)Reputation and Organic Production of Italian Wines: Some Evidences Using a Hedonic Analysis ApproachAbstract
Pierre Mérel (UC Davis), Ariel Ortiz-Bobea (Cornell U)
Emmanuel Paroissien (INRA)
How Big is the "Lemons" Problem? Historical Evidence from French Appellation WinesAbstract
Nick Vink (Stellenbosch U), Johan Bruwer (U of South Australia)
Wine Involvement and Opinion Leadership Among Diners in South African Restaurants: Some PerspectivesAbstract
Juan Jose Juste-Carrión (U of Valladolid)Enotourism in Spain: Evolution and Fundamental AspectsAbstract
16:00 - 17:15Session #6C: Sustainability & Environment II
EH-05
Chair: Astrid Forneck, BOKU University Vienna, Austria
Mohamed Ghali, Maha Ben Jaballah, Nejla Ben Arfa, Annie Sigwalt, Gengyeng Tu (ESA-Angers)Analysis of Adoption Factors of Environmental Practices in ViticultureAbstract
Silke Rascher, Holger Bergmann, Elke Plaas (U Göttingen)Has Winegrowing Monoculture Come to an End? SECBIVIT - Why Ecological Intensification is the Key to a Successful and Sustainable Wine ProductionAbstract
Tatiana Bouzdine-Chameeva (KEDGE Business School Bordeaux)Defining Performance Efficiency in the Wine Sector Considering Environmental ParametersAbstract
Maha Ben Jaballah, Mohamed Ghali, Christel Renaud-Gentie (ESA-Angers)IPE2Vit: A Tool for Evaluating the Economic Efficiency of Environmental Practices at the Plot and Farm LevelAbstract
Stefan Ehardt, Astrid Forneck (BOKU U Vienna)
Franz Gerhard Rosner (HBA Klosterneuburg)
Sustainable Wine Production in the Austrian UNESCO World Heritage WachauAbstract
Jayson Harper, Lynn Kime, Heather Leach, Michela Centinari (Pennsylvania State U)Spotted Lantern Fly: A Potentially Devastating Invasive Species Affecting Wine Grapes Purchase Intentions and Willingness-to-PayAbstract
16:00 - 17:15Session #6D: Consumers III
EH-02
Chair: Emiliano Villanueva, Eastern Connecticut State University, USA
Djamel Rahmani, José María Gil, Cristina Escobar (CREDA-UPC-IRTA Spain)
Maria Loureiro (U of Santiago de Compostela)
Are Wine Choices and Willingness-to-Pay Influenced by Wine-Evoked Emotions?
Abstract
Rocco Roma, Annalisa De Boni, Daniela Susca Calligaris (U of Bari Aldo Moro)Wine Consumption Behaviour in Millennials: A Means-End Chain Theory ApplicationAbstract
Giordano Ruggeri, Stefano Corsi, Chiara Mazzocchi, Leonardo Valenti, Monica Bononi, Monica Laureati (U of Milan)Consumers’ Behavior Toward Cheap Wines: A A MultidisciplinaryApproachAbstract
Emiliano Villanueva (Eastern Connecticut State U)
Juan Sebastian Castillo, Maria Carmen Garcia (U Castilla-La Mancha), Yuanbo Li (Tsinghua U)
Wine Consumption in China: Profiling the 21st Century Chinese Wine Consumer (2000-2014)Abstract
Jean-Christian Tisserand (ESC Burgundy School of Business Dijon)Aged Wines and Risk PreferencesAbstract
Lucas Nesselhauf, Dominique Klein (Hochschule Heilbronn)Carta Study Non-Alcoholic Wine in GermanyAbstract
JULY 14 & 15During all Coffee BreaksPOSTER SESSION
AULA SCHWACKHÖFERHAUS
James Fogarty, Derby Voon (U of Western Australia)Future Trends in Global Beer, Wine, and Spirits Consumption
Abstract
Hongwei Liu, Eugenio Pomarici (U of Padova)Wine Distribution in China: A Comparison Study of Domestic Wine and Imported WineAbstract
Astrid Forneck, Susanne Ulm, Michaela Griesser, Jochen Kantelhardt (BOKU U Vienna)Vineyards as Source for Cultural Ecosystem Services and Enhanced Sustainability: A Survey from the Austrian Wine Region WagramAbstract
Astrid Forneck, Markus Bauer , Susanne Ulm, Michaela Griesser, Jochen Kantelhardt (BOKU U Vienna)Sustainable Academic Education in Viticulture and Enology - BOKU's Scope of Studies for the Austrian Wine IndustryAbstract
Tatiana Bouzdine-Chameeva, Lin Han Shao (KEDGE Business School Bordeaux)Modelling the Factors Affecting Wine Export Performance: The Case of France and ChinaAbstract
Giulia Maesano (U of Catania)Do Organic Wines Taste Better? Evidence from Consumer DemandAbstract
17:15 - 23:00Dinner at Genussakademie Burgenland
Martinsschlössl Donnerskirchen
Hauptstraße 57, 7082 Donnerskirchen
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